The first Hesedea drop is here.
HESEDEA
Christian apparel · est. 2026

Steadfast love,
stitched into every thread.

Hesedea makes considered, everyday clothing built around one word: hesed, the covenant love that never runs out. Quiet in design. Unwavering in meaning.

Shop the Gear Our Story

“Hesed” חֶסֶד · Hebrew

There isn’t a single English word for it. Hesed is the loyal love God shows His people. Not a feeling that comes and goes, but a promise that holds. Loving-kindness. Covenant faithfulness. Mercy that shows up before it’s earned.

Hesedea is our attempt to carry that word into something you can wear. Not slogans. Not trend cycles. Clothing to arm the Kingdom with loving-kindness, but quiet-enough to let the meaning do the talking.

Rooted in faith

Every piece starts with a word or a verse worth carrying, designed to be worn, not just read.

Built to last

Heavyweight fabrics, considered fits, and a small, careful first run: every piece done right instead of rushed.

For the community

Hesedea grows with the people who wear it. This is the beginning of the story, not the whole of it.

Every purchase gives back

Your gear helps build His kingdom.

Net proceeds support Mully Children’s Family in Kenya. See exactly how your purchase makes a difference.

See How We Give Back
The first drop

Every piece to start.

No filler. Just the essentials, made well, with more to come as the collection grows.

HESEDEA off black oversized tee

Off Black Tee

$31.50

Oversized fit · left-chest mark

HESEDEA maroon crewneck sweatshirt

Maroon Crewneck

$44.50

“Change the Conversation” script

HESEDEA black rope cap

Rope Cap

$26.50

Black · embroidered mark

View all gear
The first drop

Every piece. One message.

Tees, long sleeves, crewnecks and a rope cap, each one carrying the HESEDEA mark, quietly, so the meaning does the talking. Change your wardrobe. Change the conversation.

Every purchase gives back

Net proceeds support Mully Children’s Family in Kenya. See exactly how your purchase makes a difference.

Every purchase funds more than a wardrobe.

See How We Give Back
Tees & long sleeves

Everyday, elevated.

Heavyweight cotton with the HESEDEA mark set quietly on the left chest.

HESEDEA off black oversized tee

Off Black Tee

$31.50

Oversized fit · left-chest mark

HESEDEA off white oversized tee

Off White Tee

$31.50

Oversized fit · left-chest mark

HESEDEA white long sleeve tee

White Long Sleeve

$37.50

Classic fit · left-chest mark

HESEDEA grey long sleeve tee

Grey Long Sleeve

$37.50

Classic fit · left-chest mark

Crewneck sweatshirts and ladies t-shirts

Change the Conversation.

Script logo with the HESEDEA mark, centered, for layering into the colder months.

HESEDEA ivory crewneck sweatshirt

Ivory Crewneck

$44.50

“Change the Conversation” script

HESEDEA maroon crewneck sweatshirt

Maroon Crewneck

$44.50

“Change the Conversation” script

HESEDEA women's black fitted tee

Women’s Black Tee

$31.50

Fitted · “Change the Conversation” script

HESEDEA women's ivory fitted tee

Women’s Ivory Tee

$31.50

Fitted · “Change the Conversation” script

Accessories

Finish the look.

One piece to start. More accessories join the collection soon.

HESEDEA black rope cap

Rope Cap

$26.50

Black · embroidered mark · rope trim

Hoodies, polos, totes, beach towels and stickers are planned for future drops as HESEDEA grows.
Our story

HESEDEA, intertwined with a bold cross and a circle.

One act of hesed spreads to another… and another… until it comes full circle.

At the heart of HESEDEA is the beautiful Hebrew word, Hesed, which is incorporated into a beautiful logo on our clothing items. The signature logo is designed to change your wardrobe and change the conversation. HESEDEA, intertwined with a bold cross and a circle, symbolizes how one act of Hesed spreads to another…and another…until it comes full circle.

Hesed is a word that God uses to describe himself: steadfast love, kindness, mercy and covenant faithfulness that never fails.

Exodus 34:6–7 · Psalm 136 · Lamentations 3:22–23 · Micah 7:18 · Psalm 23:6

HESEDEA was born from a simple yet powerful truth: we are called to spread the word of what He Said through our clothing and apparel lines.

In a world full of noise, division and fleeting trends, we believe clothing can spark something deeper. Every item we create carries an invitation: to Change your Wardrobe and Change the Conversation.

HESEDEA is more than apparel. This is a movement of faith in fabric. We craft premium, comfortable clothing: hoodies, golf and polo shirts, tee shirts, hats, totes, beach towels and stickers, designed for everyday life and meaningful moments. Whether you are on the golf course, in the coffee shop, in the office, on the beach, or serving in your church or community, HESEDEA pieces remind you (and those around you) of what He Said.

Every purchase gives back

Building His kingdom, one purchase at a time.

Net proceeds from HESEDEA go to trusted ministry partners, beginning with Mully Children’s Family (MCF) in Kenya, rescuing orphaned and vulnerable children with hope, education, and the transforming love of Christ.

Your purchase from HESEDEA is more than a purchase of clothing. You are helping to buy a calculator, hygiene kit, exam fee, internship or a laptop for a student at MCF. You are helping to build the kingdom.

See How We Give Back

Share what He Said in what you wear.

Live out His Hesed.

Change your Wardrobe. Change the Conversation.

HESEDEA is more than clothing. This is threads of what He Said and hesed, worn on the outside, rooted in the heart, spreading God’s faithfulness one conversation at a time.

Join the circle.

Spread Hesed.

Change the World.

Shop the Gear
Every purchase gives back

Partnering with Mully Children’s Family.

Net proceeds from every Hesedea purchase support trusted ministry partners, beginning with MCF in Kenya.

Mully Children’s Family (MCF) rescues orphaned and vulnerable children across Kenya, surrounding them with hope, education, and the transforming love of Christ. It’s the first ministry partner we chose to stand behind, a natural extension of what hesed means to us: steadfast love, shown before it’s earned.

Hesedea exists to change the conversation, and giving back is part of that conversation from day one. Net proceeds from every piece we sell are set aside for MCF, no matter how small the first drop is.

Your purchase isn’t just clothing. Depending on the season, it might help fund a calculator, a hygiene kit, an exam fee, an internship, or a laptop for a student at MCF. Small, specific things that add up to an education and a future.

As Hesedea grows, so will the circle of who we’re able to give back to. MCF is where that circle starts.

About MCF

Hope, education, and family for Kenya’s vulnerable children.

Mully Children’s Family is a Kenyan-led ministry caring for orphaned and vulnerable children, providing housing, education, and a path toward independence, all rooted in the love of Christ.

Visit Mully Children’s Family

Wear Hesed.

Give Hesed.

Change a life.

Shop the Gear
Meet the Board

The people behind the mark.

Hesedea started with one person’s conviction that what we wear can carry what we believe. Meet the team building it.

Portrait of Mark D. Johnson, Founder & CEO of Hesedea

Brunswick, Georgia

Mark D. Johnson

Founder

Mark founded Hesedea out of a simple conviction: that what we wear can carry what we believe. HESEDEA, intertwined with a bold cross and a circle, symbolizes how one act of Hesed spreads to another…and another…until it comes full circle, and that circle starts with the people who put it on.

By day, Mark is an attorney in Brunswick, Georgia, where his career has been spent showing up for people in complicated moments: in the courtroom, in local government, and in the community. That same instinct, to serve quietly and faithfully, is what led him to start Hesedea: clothing built with the same intention as the word it’s named after.

Mark is a member of Wesley Church at Frederica, where he has served on the Administrative Board and the Staff-Parish Relations Committee. He currently chairs the Board of Trustees of Magnolia Manor, a ministry caring for older adults across Georgia, and has given his time to the Brunswick-Golden Isles Chamber of Commerce, the Glynn County United Way, and the University of Georgia National Alumni Association.

Outside of work and ministry, Mark is married to Ginny, and together they have two sons and two daughters. He is an IFR-rated private pilot, and when he’s not flying, you’ll find him on the golf course or on the slopes.

Education
B.B.A. & J.D., magna cum laude · University of Georgia
Faith community
Wesley Church at Frederica
Serves as
Chairman, Board of Trustees · Magnolia Manor
Family
Married to Ginny · two sons, two daughters
Portrait of Lucy Johnson

Atlanta, Georgia

Lucy Johnson

Board Member/Advisor

Lucy Johnson serves on the Board of Directors of Hesedea, where she contributes her experience in technology, financial systems, and business operations. By day, she is a Financial Systems Administrator at Hall Booth Smith, where she works with the firm’s financial technology, reporting, and business systems.

Lucy graduated from the University of Georgia in 2023 with a Bachelor of Business Administration in Management Information Systems from the Terry College of Business. While at UGA, she was a member of Kappa Alpha Theta and took part in the chapter’s philanthropic efforts supporting Court Appointed Special Advocates (CASA).

She remains involved with the University of Georgia through her support of the Terry College of Business and the Hartman Fund, and also supports the Knox Martin Foundation, attending its annual Night for Knox event.

In her free time, Lucy enjoys traveling, practicing yoga, skiing, and spending time with family and friends.

Education
B.B.A., Management Information Systems · Terry College of Business, UGA ’23
At UGA
Kappa Alpha Theta · CASA philanthropy
Continues to support
Terry College & Hartman Fund · Knox Martin Foundation
Interests
Traveling, yoga, skiing, family & friends
Portrait of Victor K. Wilson

Athens, Georgia

Victor K. Wilson

Board Member/Advisor

Victor K. Wilson brings almost four decades of higher education leadership to Hesedea’s Board of Directors. As former Vice President for Student Affairs at the University of Georgia, Victor built a career as a strong advocate for students and student development, particularly the inclusion and success of students from historically underrepresented groups.

At UGA, Victor oversaw a Student Affairs division of 16 departments and 600 staff members dedicated to enriching student learning and supporting student growth. He has authored numerous scholarly articles and given presentations on race, ethics, crisis management, and staff development in higher education, and has held leadership roles with the National Orientation Directors Association (NODA) and the National Association of Student Personnel Administrators (NASPA).

Victor also serves as a board member for Sigma Phi Epsilon Fraternity, St. Mary’s/Trinity Health Care System, and Athens Academy. He received both his bachelor’s degree in Social Work and his master’s degree in Education from the University of Georgia, and retired from UGA in September 2023 after 40 years of dedicated service in higher education.

A trained vocalist, Victor enjoys music of all types, college football, reading, and has a keen interest in U.S. presidential history.

Education
B.S., Social Work & M.Ed. · University of Georgia
Career
VP for Student Affairs, UGA (Ret. 2023)
Also serves on the board of
Sigma Phi Epsilon · St. Mary’s/Trinity Health Care System · Athens Academy
Interests
Music, college football, presidential history
Portrait of Amber M. Carter

Jesup, Georgia

Amber M. Carter

Board Member/Advisor

Amber M. Carter serves on Hesedea’s Board of Directors, bringing a background in litigation, environmental law, and governmental affairs to the team. She is an associate at Gilbert Harrell, where she practices primarily within the firm’s litigation and environmental and regulatory practice groups.

Amber began her career with the Georgia Department of Natural Resources (DNR) in Atlanta after graduating summa cum laude from Georgia Southern University. She spent nearly a decade at DNR, ultimately serving as Deputy Director of Public and Governmental Affairs, where she advocated for the agency’s public affairs priorities.

After earning her law degree from Georgia State University College of Law, Amber practiced civil and administrative litigation in the Atlanta and Brunswick areas. At Gilbert Harrell, she draws on her governmental affairs experience and environmental background to guide clients through regulatory compliance matters and litigation, along with disputes arising in fiduciary, real estate, construction, and business contexts.

Originally from Villa Rica, Georgia, Amber lives in Jesup with her husband, Ryan, and their children, Ford and Lillian. A 2023 graduate of Leadership Wayne, she and her family are members of Jesup Church of God, where they direct the Hope Pantry food ministry. In her spare time, Amber enjoys playing tennis, antiquing, and embroidering clothing and accessories.

Education
J.D., Georgia State University College of Law · B.A., summa cum laude, Georgia Southern University
Career
Associate, Gilbert Harrell · Litigation & Environmental/Regulatory
Faith community
Jesup Church of God · Hope Pantry food ministry
Family
Married to Ryan · children Ford & Lillian
Portrait of Piper O'Quinn

New York, New York

Piper O’Quinn

Board Member/Advisor

Piper O’Quinn serves on Hesedea’s Board of Directors, bringing a background in fashion merchandising and brand-building to the team. She is a co-founder of Key, a fashion brand designing key pieces for the modern closet.

A native of St. Simons Island, Georgia, Piper graduated from the University of Georgia with a degree in Fashion Merchandising. While in college, she and a group of friends founded As You Are, a nonprofit hosting Bible studies and worship nights for college women.

After graduation, Piper moved to New York City to build her career in fashion, working in wholesale for a designer fashion brand. More recently, she and her best friend launched Key, their own fashion brand centered on designing versatile, essential pieces for the closet.

Piper is passionate about helping people know Christ in any capacity, and about encouraging and empowering women in every area of their lives.

Education
B.A., Fashion Merchandising · University of Georgia
Career
Co-Founder, Key
Also founded
As You Are · Bible studies & worship nights for college women
Passion
Encouraging and empowering women in their faith

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